Zahra Jamshidi
Positions
PhD Candidate
Haskayne School of Business, Entrepreneurship and Innovation [ENTI]
Sessional Instructor
Haskayne School of Business, Entrepreneurship and Innovation [ENTI]
Research Assistant
Haskayne School of Business, Entrepreneurship and Innovation [ENTI]
Contact information
Background
Educational Background
MSc Entrepreneurship, New Business Creation , University of Tehran , 2019
BSc Industrial Engineering , Iran University of Science and Technology , 2016
Biography
Zahra Jamshidi is a PhD candidate in Entrepreneurship and Innovation at the Haskayne School of Business, University of Calgary. Her expertise lies in Digital Entrepreneurship Technologies, Entrepreneurial Experimentation, Digital experiments with Generative AI and NoCode Tools, and Micro-Acquisition Platforms. Zahra has delved into various fields within entrepreneurship literature, and she has worked with various methods, both qualitative and quantitative. She works under the supervision of Dr. Mohammad Keyhani and Dr. Olga Petricevic. Zahra received her BSc in Entrepreneurship, from the University of Tehran, and her BSc in Industrial Engineering from the Iran University of Science and Technology.
Research
Areas of Research
My current research examines the use of no-code and generative AI tools in entrepreneurship, with a focus on shaping the next generation of entrepreneurs and advancing new approaches to entrepreneurial experimentation. I am also investigating the application of large language models (LLMs) across diverse entrepreneurial contexts.
Courses
| Course number | Course title | Semester |
|---|---|---|
| ENTI 317 | Entrepreneurial Thinking | Winter 2024 |
| ENTI 317 | Entrepreneurial Thinking | Fall 2024 |
| ENTI 407 | Digital Entrepreneurship Technology | Fall 2024 |
Awards
- Charles B. Locke Graduate Award, 2023
- Charles B. Locke Graduate Award, 2024
- Doctoral Workshop Scholarship, Strategic Management Society . 2024
- Haskayne PhD Teaching Excellence Award , 2025
- Best Paper Designation, Academy of Management. 2025
- Open Doctoral Scholarship, University of Calgary. 2025
Publications
- An introduction to digital entrepreneurship: Concepts and themes. Keyhani, M., Ashjari, A., Sorgner, A., Kollmann, T., Hull, C. E., & Jamshidi, Z.. Handbook of Digital Entrepreneurship. 2-25. (2022)
- Applying system dynamics approach to modelling growth engines in the international entrepreneurship era. In Empirical International Entrepreneurship: A Handbook of Methods, Approaches, and Applications. Jamshidi, Z., Sajadi, S. M., Talebi, K., & Hosseini, S. H.. Cham: Springer International Publishing. pp. 491-513. (2021)
- Timing and pricing of micro-acquisitions: A Perspective from effort justification theory. Zahra Jamshidi & Mohammad Keyhani. Journal of Business Venturing Insights. (2024)
- The Value of Pure Experimentation. Zahra Jamshidi, Mohammad Keyhani and Kyoung Jin Choi. Academy of Management Proceedings. (2024)
More Information
Supervisors: Olga Petricevic and Mohammad Keyhani
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