Dr. Spencer Murch

Biography

Dr. Spencer Murch is an AGRI Postdoctoral Fellow working under Drs. Daniel McGrath and Andrew Kim in the Department of Psychology at the University of Calgary. He obtained his PhD in Cognitive Psychology from UBC Vancouver (2020) and completed a CIHR Postdoctoral Fellowship under Drs. Sylvia Kairouz and Martin French in the Department of Sociology and Anthropology at Concordia University (Montreal). Spencer’s research seeks to leverage emerging Artificial Intelligence (AI) technologies towards the prevention of harms related to online gambling. This includes mining ‘big’ datasets for behavioural markers of problem gambling, developing AI-based gambling harm detection systems, and using generative AI systems to create always new Responsible Gambling messages and imagery.