Scott Radford

Scott Radford


Associate Professor

Haskayne School of Business, Marketing [MKTG]

RBC Teaching Fellow in Entrepreneurial Thinking

Haskayne School of Business

Contact information

Web presence

Phone number

Office: +1 (403) 220-7247


Office: SH497

For media enquiries, contact

Karen Perl-Pollard
Senior Communications Strategist, Haskayne School of Business

Office: +1.403.220.6153



Educational Background

B.A. Philosophy, University of New Brunswick, 1997

Bachelor Environmental Design Environmental Design, Technical University of NS, 1995

Doctor of Philosophy Comm, Manag & Bus Admin, University of Missouri, 2007

M.B.A. Administration, University of New Brunswick, 2003


Scott Radford is Associate Professor (Marketing) in the Haskayne School of Business.  His research interests are in the area of consumer culture theory, product design and innovation, and environmental sustainability.  His work has appeared in the Journal of Product Innovation ManagementBuilding and EnvironmentEuropean Journal of MarketingMarketing Letters, and Journal of Consumer Culture.

Dr. Radford teaches courses in marketing management, marketing communication and digital marketing at the B.Comm, MBA, EMBA, and PhD levels.  He also teaches in Executive Education programs including the Rozsa Arts Management Program, Strategic Leadership Development Program, and Directors Education Programs. Dr. Radford has won several awards for teaching including the Students Union Excellence in Teaching award, the Commerce Undergraduate Society Award for Outstanding Teaching and Learning, and the University Teaching Award for Educational Leadership.

Prior to joining academe, he worked in Montreal as the Director of Advertising for R. Nicholls Distributors and Marketing Manager for Collins Safety.  He is currently a director on the board of the University of Calgary Properties Group and is on the Editorial Review Board of Marketing Education Review.

Dr. Radford has a PhD (University of Missouri), Bachelor of Environmental Design Studies (Dalhousie), and a Bachelor of Arts (Philosophy) and an MBA from the University of New Brunswick. 


Course number Course title Semester
MKTG 66801 SEC 01 S01 Seminar Marketing Management 2021
MKTG 672 LEC 01 01 Strategic Marketing 2021
MKTG 672 LEC 02 02 Strategic Marketing 2021


  • University of Calgary Teaching Award - Education Leadership, 2019


  • Here is a Place for You/Know your Place: Critiquing “Biopedagogy” Embedded in Images of the Female Body in Fitness Advertising. Drake, Carly and Scott K. Radford. Journal of Consumer Culture, 0(0). 1-27. (2019)
  • Rethinking the Environmental and Experiential Categories of Sustainable Building Design: A Conjoint Study.. Mansour, Osama and Scott Radford. Building and Environment, 98 (March). 47-54. (2016)
  • Using Experiential Learning Projects to Infuse Marketing Courses with Managerial Rigor and Systems Perspective. Radford, Scott K, David M. Hunt, and Deborah Andrus. Journal of Macromarketing, 35(4). 466-72. (2015)
  • Situational Variables and Sustainability in Multi-Attribute Decision Making.. Simpson, Bonnie J.K. and Scott K. Radford. European Journal of Marketing, 48 (5/6). 1046-69. (2014)
  • Grief, Commiseration, and Consumption Following the Death of a Celebrity. Radford, Scott K and Peter H. Bloch. Journal of Consumer Culture 12(2). 137-55. (2012)
  • Linking Innovation to Design: Consumer Reponses to Visual Product Newness. Radford, Scott K. and Peter H. Bloch. Journal of Product Innovation Management, 28(S1). 208-20. (2011)
  • Gender Performance Through Products: Four Discourses Responding to Stereotypically Masculine and Feminine Cues in Product Design. Scott Keith Radford; Carly Drake. (2017)
  • Preparing Operations Management PhD Students to Teach. Scott Keith Radford; Janice Bodnarchuk Eliasson. (2018)
  • Be Yourself (But Not Too Much): The Role of the Hair Stylist as a Change Agent in the Service Sector. Scott Keith Radford; Carly Drake. (2018)
  • Here is a Place for You/Know Your Place: Understanding Neoliberal “BioPedagogy Embedded in Representations of the Female Body in Fitness Advertising. Scott Keith Radford; Carly Drake. (2018)
  • Here is a Place for You/Know Your Place: Understanding Neoliberal “BioPedagogy Embedded in Representations of the Female Body in Fitness Advertising. Carly Drake; Scott Keith Radford. (2017)
  • How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising. Scott Keith Radford; Carly Drake. (2018)