Mehdi Mourali
Positions
Associate Professor
Haskayne School of Business, Marketing [MKTG]
Contact information
Phone number
Office: +1 (403) 220-6684
Location
Office: SH490
For media enquiries, contact
Lauren Steeves
Senior Marketing and Communications Strategist
Phone: (403) 220-6153
Email: lauren.steeves@ucalgary.ca
Background
Educational Background
B.B.A. Administration, Concordia University, 1999
Doctor of Philosophy Administration, Concordia University, 2005
M.S. Administration, Concordia University, 2001
Biography
Mehdi Mourali is an associate professor of marketing at the Haskayne School of Business. His research focuses on understanding how people make judgments and decisions in the marketplace. In particular, his work investigates how psychological factors, such as motivation and affect, interact with environmental factors, such as the social and physical contexts, to influence consumer judgment and decision-making.
Mehdi’s research has been published in leading marketing journals, including the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. He has also presented his work at several national and international academic conferences. Mehdi serves on the editorial board of the Canadian Journal of Administrative Sciences, and as an ad-hoc reviewer for a number of publications, including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.
His teaching interests include undergraduate and graduate courses in consumer behavior, decision making, strategic marketing and research methods. Prior to joining the Haskayne School of Business in 2007, he taught at the Whittemore School of Business and Economics, University of New Hampshire and lectured at the John Molson School of Business, Concordia University. He holds a PhD in administration, an MSc, and a Bachelor of Administration all from Concordia University.
Courses
| Course number | Course title | Semester |
|---|---|---|
| MKTG 483 LEC 01 01 | Buyer Behaviour | 2020 |
| MKTG 653 LEC 01 01 | Buyer Behaviour | 2020 |
| MKTG 674 LEC 01 01 | Consumer Insights | 2021 |
| MKTG 674 LEC 02 02 | Consumer Insights | 2021 |
Awards
- Haskayne Research Professorship, 2014
- Deans award for outstanding new scholar (honorable mention), 2010
- Acadamy of Marketing Science / Mary Kay Doctoral Dissertation Award, 2006
- Joe Kelly Award, 2006
- Valedictorian at the Concordia University 2005 Fall Graduation Ceremony, 2005
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2004
- Rectors Academic Award for the varsity student with the highest academic achievenment, 2002
- Concordia University - Ph. D. program fellowship, 2001
- Rectors Academic Award for the varsity student with the highest academic achievenment, 2001
Publications
- Consumer Power and Choice Deferral: The Role of Anticipated Regret. Mourali, M., Yang, Z., Pons, F., and Hassay, D. International Journal of Reserch in Marketing, 35 (March). 81-99. (2018)
- Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives. Ma, Z., Yang, Z., and Mourali,. Journal of Marketing, 78 (March). 101-117. (2014)
- The Dual Role of Consumer Power in Resisting Social Influence. Mourali, M., and Yang, Z.. Journal of Consumer Research, 40 (October). 439-454. (2013)
- The Powerful Select, the Powerless Reject: The Effect of Power on Decision Strategies. Mourali, M., and Nagpal, A.. Journal of Business Research, 66 (July). 874-880. (2013)
- Regulatory Fit from Attribute-Based versus Alternative-Based Processing in Decision Making. Mourali, M., and Pons, F.. Journal of Consumer Psychology, 19 (October). 643-651. (2009)
- Compromise and Attraction Effects under Prevention and Promotion Motivations. Mourali, M., Bӧckenholt, U., and Laroche, M.. Journal of Consumer Research, 34 (August). 234-247. (2007)
- Categorizing Engagement Behaviors from the Perspective of Customer Resources. Mehdi Mourali; Xianfang Zeng. (2018)
- The Effect of Customers’ Knowledge Provision during NPD on Their Positive WOM Intention of New Products. James Agarwal; Xianfang Zeng; Mehdi Mourali. (2017)
- Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research. Carly Drake; Mehdi Mourali. (2018)
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