James Agarwal
Positions
Professor
Haskayne School of Business, Marketing [MKTG]
UCalgary Research Excellence Chair
Haskayne School of Business, Marketing [MKTG]
Contact information
Web presence
Phone number
Office: +1 (403) 220-5577
Location
Office: SH489
For media enquiries, contact
Jamie Zachary
Senior Communications Specialist
jamie.zachary@ucalgary.ca
Background
Educational Background
PhD Marketing (Minor in Statistics), Georgia Tech, USA, 1993
MBA Marketing, Atlanta University, USA, 1989
PGD Personnel Mgmt & Industrial Relations Xavier Institute, India, 1985
B. Com (Hons) Business, St. Xavier's College, Calcutta, India, 1983
Biography
Dr. James Agarwal is the inaugural UCalgary Research Excellence Chair and a Full Professor of Marketing at the Haskayne School of Business, University of Calgary. He earned his PhD in Marketing (minor in Statistics) from Georgia Tech. At Haskayne, he previously served as Haskayne Research Professor (2018–2021), CCAL Research Fellow (2013–2016), Research Director (2013–2015), and Chair of the Marketing Area (2002–2005). He is listed in Canadian Who’s Who and Marquis Who’s Who in America, and received the Albert Nelson Marquis Lifetime Achievement Award in 2017. Since 2024, he has been consistently recognized as a Top Scholar globally (Top 0.5% for lifetime scholarly contributions). His Google Scholar citations exceed 10,700 (as of July 2026).
James has co-authored or edited three books: (1) Research Methodology: Conjoint Analysis, Multidimensional Scaling & Related Techniques (Sage, 2011); (2) Emerging Issues in Global Marketing: A Shifting Paradigm (Springer, 2018); and (3) Customer Relationship Marketing: Theoretical and Managerial Perspectives (World Scientific, 2021).
James enjoys teaching with passion and teaches at all three levels: Undergraduate, MBA, and PhD. He has taught Undergraduate, MBA courses in International Marketing, Consumer Behavior, Marketing Research, Research Methodology, Relationship Marketing, and Strategic Marketing and PhD courses in Multivariate Statistical Analysis and Marketing Theory. He has served as a Visiting Professor in Austria, India, Iran, Peru, Singapore, and the United States.
James’s research spans International Marketing, Consumer Psychology, Ethical and Relational Issues in Marketing, and Statistical Methods. He has published 75 papers in leading refereed journals, proceedings, and book chapters, including AMS Review, Customer Needs and Solutions, Information Systems Research, International Journal of Research in Marketing, International Marketing Review, Journal of Business Ethics, Journal of Business Research, Journal of International Marketing, Journal of Marketing Research, Journal of Service Research, Journal of World Business, Management International Review, and Psychology & Marketing. He has presented his work at more than 100 conferences across 25+ countries. James has co-edited two Journal of Business Research special issues and serves on the Editorial Review Boards of Journal of International Marketing and International Marketing Review.
James has received six best paper awards, including the William R. Darden Award in Research Methodology, the Hans B. Thorelli Award in International Marketing, the Temple/AIB Best Paper Award (Finalist) in International Marketing, ANBAR Citation of Excellence, and American Marketing Association Best Paper Awards in the Customer Relationship Management and Branding & Brand Management tracks. He was recognized as a Top 5% Most Prolific Scholar in International Business Research by Cavusgil, Griffith, and Xu (2005) at Michigan State University, and again ranked in the Top 5% for publications in International Marketing Review (1996–2006) by Xu, Yalcinkaya, and Seggie (2008) in the Asia-Pacific Journal of Management.
James has earned numerous honors, awards, and competitive research grants totaling more than $600,000. His work has been funded by SSHRC, the UCalgary Research Excellence Chair Award, the Haskayne Research Professorship Fund, the National Center for the Middle Market (Ohio State University), the Kahanoff Foundation (Queen’s University), and Saskatchewan Health. He is also an active member of the American Marketing Association, the Academy of International Business, and the Academy of Marketing Science.
Copies of most of James’ papers may be found in the University of Calgary Digital Repository at http://dspace.ucalgary.ca and searching under his name.
Research
Areas of Research
Internationalization of Firms, Marketing Ambidexterity, Cross-Cultural Research, International Services Marketing, Political Risk, Emerging Economies, Globalization & Regionalization
Attitude and Affect, Customer Engagement, Services and Wait Time, Organizational Frontline Research, Branding, and Customer Relationship Marketing
Organizational & Stakeholder Ethical Theories, Ethical Climate, Consumer Privacy, Justice Theories, Ethics & Morality in Customer-Brand Relationship and Organizational Reputation
Applied Multivariate Statistical Methods, Conjoint Analysis, Structural Equation Modeling (SEM), Psychometric Theory & Measurement, Dynamic Factor Analysis, and Cross-Cultural Research Methodology
Courses
| Course number | Course title | Semester |
|---|---|---|
| MGST 773 (PhD-Level Course) | Multivariate Statistical Analysis | Fall 2023 |
| MKTG 667 (MBA-Level Course) | International Marketing | Fall 2023 |
| MKTG 467 (UG-Level Course) | International Marketing | Fall 2023 |
Awards
- Top Scholar-Lifetime Ranking (0.5% Globally), ScholarGPS. 2024
- UCalgary Research Excellence Chair, University of Calgary. 2023
- Haskayne Research Professorship, Haskayne School of Business. 2018
- Temple/AIB Best Paper Award Finalist, Academy of International Business . 2018
- Albert Nelson Marquis ‘Lifetime Achievement Award’, Marquis Who's Who. 2017
- Best Paper Award in Branding and Brand Management, American Marketing Association . 2015
- Best Paper Award in Customer Relationship Marketing, American Marketing Association. 2013
- Listed in the Most Prolific Scholars in International Business (IB) Research, Michigan State University. 2005
- Hans B. Thorelli Best Paper Award in International Marketing, American Marketing Association. 2004
- Dean’s Award for Outstanding Research Achievement (Honorable Mention), Haskayne School of Business. 2004
- William R. Darden Best Paper Award in Research Methodology, Academy of Marketing Science. 2000
- Saskatchewan Wheat Pool Research Professorship Award, University of Regina. 2000
Publications
- Modeling a Country's Political Environment using Dynamic Factor Analysis (DFA): A New Methodology for IB Research. Vashchilko, Tatiana, James Agarwal, and Oleksiy Osiyevskyy. Journal of World Business. pp. 1-20. (2022)
- Social Selling Cues: The Dynamics of Posting Numbers Viewed and Bought on Customers’ Purchase Intentions. Das, Gopal, Mark T. Spence, James Agarwal. International Journal of Research in Marketing. pp. 994-1016. (2021)
- Does Ambidexterity in Marketing Pay-Off? The Contingent Role of Absorptive Capacity. Ho, Dixon H., Oleksiy Osiyevskyy, James Agarwal, and Sadat Reza. Journal of Business Research 110 (March). pp. 65-79. (2020)
- Does Brand Experience Translate into Brand Commitment? A Mediated-Moderation Model of Brand Passion and Perceived Brand Ethicality. Das, Gopal, James Agarwal, Naresh K. Malhotra, and Geetika Varshneya. Journal of Business Research 95(February). pp. 479-490. (2019)
- Reflections on the State-of-the-Art in Ethics and Morality in Customer-Brand Relationships: Directions for Future Research. Agarwal, James and Naresh K. Malhotra. Journal of Business Research, 95(February). pp. 392-400. (2019)
- I Love That Company: Look How Ethical, Prominent, and Efficacious It Is: A Triadic Organizational Reputation (TOR) Scale. Agarwal, James, Madelynn Stackhouse, and Oleksiy Osiyevskyy. Journal of Business Ethics. 153(3), pp. 889-910. (2018)
- Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes. Agarwal, James, Osiyevskyy, Oleksiy, and Percy M. Feldman. Journal of Business Ethics, Volume 130, Issue 2. pp. 485-506. (2015)
- An Interdisciplinary Review of the Research in Conjoint Analysis: Recent Developments and Directions for Future Research. Agarwal, James, Wayne S. DeSarbo, Naresh K. Malhotra, and Vithala R. Rao. Customer Needs and Solutions, Volume 2, Issue 1. pp. 19-40. (2015)
- A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality. Agarwal, James, Naresh K. Malhotra, and Ruth N. Bolton. Journal of International Marketing, Volume 18, Issue 3, September. pp. 18-40. (2010)
- Ethical Climate in Government and Nonprofit Sectors: Public Policy Implications for Service Delivery. Agarwal, James, David C. Malloy, and Ken Rasmussen. Journal of Business Ethics, Volume 94, Issue 1, June. pp. 1-21. (Lead Article). (2010)
- An Integrated Model of Attitude and Affect: Theoretical Foundation and an Empirical Investigation. Agarwal, James and Naresh K. Malhotra. Journal of Business Research, Volume 58, Issue 4, April. pp. 483-493. (2005)
- Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Malhotra, Naresh K., Sung S. Kim, and James Agarwal. Information Systems Research, Vol. 15, Issue 4, December. pp. 336-355. (2004)
- Internationalization and Entry Modes: A Multi-Theoretical Framework and Research Propositions. Malhotra, Naresh K., James Agarwal, and Francis M. Ulgado. Journal of International Marketing, Vol. 11, Issue 4. pp. 1-31 (Lead Article). Winner of the Hans B. Thorelli Best Paper Award. (2003)
- Methodological Issues in Cross‐Cultural Marketing Research: A State‐of‐the‐Art Review. Malhotra, Naresh K., James Agarwal, and Mark Peterson. International Marketing Review. pp. 7-43. (1996)
- (1) Book: Customer Relationship Marketing: Theoretical and Managerial Perspectives. Malhotra, Naresh K. and James Agarwal. World Scientific Publishing, New Jersey, USA. 372 pages. (2021)
- (2) Book: Emerging Issues in Global Marketing: A Shifting Paradigm. Agarwal, James and Terry Wu. Springer International Publishing AG, Springer Nature, Switzerland. 374 pages. (2018)
- (3) Book: Research Methodology: Conjoint Analysis, Multidimensional Scaling & Related Techniques, in “Legends in Marketing”. Agarwal, James. Sage Publication Series Editor: Jagdish N. Sheth . 269 pages. (2011)
- Book Chapter: Key Research Trends and New Research Frontiers in International Business (IB) Scholarship: A Focus on the Asia-Pacific Region. Vaschilko, Tatiana and James Agarwal . International Business in the New Asia-Pacific: Strategies, Opportunities and Threats. pp. 297-333. (2022)
- Book Chapter: Does Country Really Matter? Exploring the Contextual Effect of Individual Self-Construal in Reaping the Relational Benefits of Customer-Based Reputation. Agarwal, James and Oleksiy Osiyevskyy . Global Aspects of Reputation and Strategic Management, Research in Global Strategic Management. pp. 95-125. (2019)
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