Duy Dao

Duy Dao

Assistant Professor


Media contacts

Karen Perl-Pollard
Senior Communications Strategist, Haskayne School of Business

Office: +1.403.220.6153
Email: karen.perl.pollard@haskayne.ucalgary.ca


Phone number

Office: 403-220-2718


Office: SH256


Educational Background

B.S. , Univ of California, San Diego, 2011

Doctor of Philosophy , Univ of California, San Diego, 2017


Duy Dao is an assistant professor of Business Technology Management at the Haskayne School of Business. His research broadly spans the economics of software and digital goods, with interests in the economics of cybersecurity and the motion picture industry.

He has published in the journals Marketing Science and Management Science. His work was nominated for Best Student Paper at the Conference on Information Systems and Technology (2016) for the paper "Market Segmentation and Software Security: Pricing Patching Rights," with co-authors Terrence August and Kihoon Kim. He is a recipient of a 2019 Haskayne School of Business Dean's Research Scholar Award.

Duy received his Ph.D. in the field of innovation, technology, and operations from the Rady School of Management at the University of California, San Diego in 2017.


Course number Course title Semester
BTMA 636 Data Analytics I Fall 2021
DATA 797.1 Advanced Seminar in Business Technology Management (Data Analytics I) Fall 2021


  • Market Segmentation and Software Security: Pricing Patching Rights. with Terrence August and Kihoon Kim. Management Science 65(10). 4575-4597. (2019)
  • Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategie. with Terrence August and Hyoduk Shin. Marketing Science 34(5). 755-774. (2015)

More Information

Working Papers

Economics of Ransomware Attacks (with Terrence August and Marius Florin Niculescu)

Managing Theatrical Releases in a Post-Covid World (with Terrence August and Hyoduk Shin)