Duy Dao

Duy Dao


Assistant Professor

Haskayne School of Business, Business Technology Management [BTM]

Contact information

Phone number

Office: 403-220-2718


Office: SH256

For media enquiries, contact

Lauren Steeves
Senior Marketing and Communications Strategist

Phone: C (306) 717-32533
Email: lauren.steeves@ucalgary.ca



Educational Background

B.S. , Univ of California, San Diego, 2011

Doctor of Philosophy , Univ of California, San Diego, 2017



Duy Dao is an assistant professor of Business Technology Management at the Haskayne School of Business. His research broadly spans the economics of software and digital goods, with interests in the economics of cybersecurity and the motion picture industry.

He has published in the journals Marketing Science and Management Science. His work was nominated for Best Student Paper at the Conference on Information Systems and Technology (2016) for the paper "Market Segmentation and Software Security: Pricing Patching Rights," with co-authors Terrence August and Kihoon Kim. He is a recipient of a 2019 Haskayne School of Business Dean's Research Scholar Award.

Duy received his Ph.D. in the field of innovation, technology, and operations from the Rady School of Management at the University of California, San Diego in 2017.


Course number Course title Semester
BTMA 431 Gathering, Wrangling, and Analyzing Data with R
BTMA 636 Data Analytics I
DATA 613 Introductory Data Analytics


  • Economics of Ransomware: Risk Interdependence and Large-Scale Attacks. With Terrence August and Marius Florin Niculescu. Management Science, 68(12). 8979-9002. (2022)
  • Market Segmentation and Software Security: Pricing Patching Rights. With Terrence August and Kihoon Kim. Management Science 65(10). 4575-4597. (2019)
  • Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies. With Terrence August and Hyoduk Shin. Marketing Science 34(5). 755-774. (2015)