Dr. Charan Bagga

Biography

Charan K Bagga is Associate Professor of Marketing at the Haskayne School of Business. Charan has a PhD in marketing from the Ivey Business School, Canada and was formerly a visiting professor at the Tulane University. He does research in the areas of brand positioning, competition and differentiation, loyalty programs, object valuation, and marketing metrics. His research has been published in the Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Psychology, Journal of the Academy of Marketing Science and other academic journals. Charan has also worked as a senior manager in sales and consulting at global corporations (Cognizant, CSC [now DXC], Standard Chartered, HCL) in the United States and India.