Cameron Welsh
Positions
Associate Professor (Teaching) emeritus
Haskayne School of Business, Business Technology Management [BTM]
Contact information
Background
Educational Background
M.B.A. Comm, Manag & Bus Admin, University of Calgary, 1994
B.A. Psychology, University of Calgary, 1990
B.Sc. Zoology, University of Calgary, 1986
Biography
Professor. Coach. Builder of “Mad Skills.”
As of January 1, 2025, Cameron Welsh is an Associate Professor (Teaching) Emeritus of Business Technology Management at the Haskayne School of Business—where he spent more than 25 years teaching, coaching, and challenging students to think better, not just faster.
But Cam’s career has never been confined to the classroom.
Alongside academia, he is the founder and CEO of a family-based business that began in tourism, community-based marketing, and environmental management in southwest Alberta. Today, that work has evolved into something even more impactful: coaching critical thinking and soft business skills. Through original programming in case solving and applied problem-solving, Cam helps individuals and organisations uncover their edge, their “Mad Skills”, the rare combinations of thinking, communication, and judgment that drive real-world performance.
Cam is widely recognised for his teaching excellence and leadership. His honours include the Dean’s Award for Outstanding Service Leadership, three-time Faculty Advisor of the Year award at JDC West, and back-to-back Best Coach awards at the Engineering Commerce Case Competition. He is also a certified Instructional Skills Workshop Facilitator and holds a Faculty Teaching Certificate, earned early in his full-time academic career.
Over two decades, Cam has coached 301 case competition teams involving nearly 1,000 students across undergraduate, graduate, and international competitions. Those teams have earned more than 170 awards, including podium finishes, finals appearances, and semi-final placements. Internationally, he has coached teams at 53 competitions, achieving 21 top-three finishes, 26 finals, and numerous additional honours. More importantly, his students leave with skills that last long after the trophies are packed away.
His research background spans environmental and social performance reporting, systems for knowledge management, and, more recently, the anatomy of high-performing teams and elite case-solving. Cam has published in The Journal of Sustainable Tourism and The Journal of Organizational Change Management, and received the Best Paper in Entrepreneurial Theory Award from the Canadian Council for Small Business and Entrepreneurship. Today, his work is focused squarely on helping aspiring professionals discover and develop the capabilities that will define the next generation of business leaders.
Beyond business and academia, Cam serves as Vice President and Director of the Crowsnest Forest Stewardship Society, has contributed to multiple Castle Special Places Working Groups, and has held senior leadership roles with Scouts Canada. He currently sits on the advisory board of Innovatank and is a Founding Member of the World Case Committee Accreditation Program for Case Solving Education.
When he’s not coaching minds or building programs, you’ll likely find Cam fly fishing, hiking, road or mountain biking, or behind a camera, still curious, still learning, and still chasing the next great perspective.
Research
Areas of Research
Courses
| Course number | Course title | Semester |
|---|---|---|
| MGST 359.1 | Selected Topics in Management (Business Case Studies) | Fall 2025 |
Projects
Building a strong training system and network of case competitions for Haskayne students to participate internationally and increase the reputation and brand of the Hakayne School of Business and the University of Calgary.
Awards
- Writer's Award, The World Case Committee. 2024
- M.H. (Mark Huber) Award, The World Case Committee. 2023
- JDC West Faculty Advisor of the Year, JDC West. 2021
- Faculty Member Superior Service Award, Haskayne Student Association and Commerce Undergraduate Society. 2018
- JDC West Faculty Advisor of the Year, JDC West. 2018
- Best Coach, Engineering Commerce Case Competition. 2017
- Best Coach, Engineering Commerce Case Competition. 2016
- Dean's Award for Outstanding Service Leadership, Haskayne School of Business. 2014
- Faculty Member Superior Service Award, Commerce Undergraduate Society. 2013
- JDC West Faculty Advisor of the Year, JDC West. 2012
- Faculty Member Superior Service Award, Commerce Undergraduate Society. 2011
- Best Paper in Entrepreneurial Theory, Canadian Council for Small Business and Entrepreneurship . 1997
Publications
- Developing and Implementing the Company's Eco-tourism Mission Statement: Treadsoftly Revisited. Cameron Welsh and Irene Herremans. Journal of Sustainable Tourism. (2001)
- Developing and Implementing the Company's Ecotourism Mission Statement. Camreron Welsh and Irene M. Herremans. Journal of Sustainable Tourism. (1999)
- How an Environmental Report Can Help a Company "Learn" About its Own Environmental Performance. Irene Herremans, Cameron Welsh, Robert D. Bott, and Dan Kane. Eco-management and Auditing. (1998)
- Treadsoftly: Adopting Environmental Management in the Start-up Phase.. Cameron Welsh and Irene M. Herremans. The Journal of Organizational Change Management. (1998)
- Business Driven Information Systems, 4th Canadian Edition. Paige Baltzan and Cameron Welsh . McGraw-Hill Ryerson. (2015)
- Business Driven Information Systems, 3rd Canadian Edition. Paige Baltzan, Brian Detlor, and Cameron Welsh . McGraw-Hill Ryerson. (2012)
- Treadsoftly – An Environmental Education Company Inc. – The Environment and the Business of Backcountry Tours, Part 1 Understanding Stakeholder Issues . Cameron Welsh. Cases in Sustainable Tourism an Experiential Approach to Decision Making. (2006)
- Treadsoftly – An Environmental Education Company Inc. – The Environment and the Business of Backcountry Tours, Part 2 Creating Environmental Controls . Cameron Welsh and Robin E Reid. . Cases in Sustainable Tourism an Experiential Approach to Decision Making. (2006)
- You’re One of The Best in the World at What You Do, and Now You Plan to Retire. Cameron Welsh. RMLE. 36. (2023)
- The Role of Business Ethics Case Competitions: Questions and Answers. Areti T. Vogel, James R. Beasley, John Tichenor, Michelle Darnell, Paul Melendez, Cameron Welsh, Gretchen A. Winter. Society for Business Ethics. (2020)
- The Ideal Team: Connecting Implicit Notions with Explicit Experiences. Kathy Lund Dean; Cameron Welsh; Kathi Lovelace; Sarah Wright. RMLE. 56. (2019)
- Building High-Performance Student Teams.. Cameron Welsh. RMLE. 56. (2018)
- Management Education Journals or Management Entertainment Journals?. Cameron Welsh; Brent R Snider. RMLE. 29. (2017)
- Student Perceptions of an Introductory Blended Learning Business Course. Sherry Weaver and Cameron Welsh. COHERE. (2016)
- Questions, Issues, and Concerns Surrounding Blended Learning. Cameron Welsh. RMLE Unconference. (2016)
- Students in Transition: Preliminary Results of Our Study of Blended Learning and Student Engagement. Sherry Weaver and Cameron Welsh. Symposium on Scholarship of Teaching and Learning. (2015)
- Using a Flipped Classroom to Facilitate Guided Problem Based Learning . Sherry Weaver and Cameron Welsh. University of Calgary Conference on Postsecondary Learning and Teaching. (2015)
- Students in Transition: Collaborative Research Between Universities, Poster Presentation. Sherry Weaver, Cameron Welsh, and Wallace Lockhart. Symposium on the Scholarship of Teaching and Learning. (2014)
- Petrobras: Planning for the Future. Fernanda Lorenzetti Alves, HengXing Ma, Cameron Welsh, and Irene Herremans. ASAC. (2013)
- The WNBA's Future Building a Sustainable Business Amidst a Revolution in Women's Sports. Cameron Welsh. Innovatank. (2025)
- The Fashion Reset: Investing for Impact in a $2.4 Trillion Industry. Anouk Coxon, Samie Li Shang Ly, Cameron Welsh. Innovatank. (2025)
- Dechipering Cases Newsletter. Cameron Welsh. LinkedIn. (2024)
- Discover Your Mad Skills Toolkit. Cameron Welsh. YouTube and Innovatank. (2024)
- Can we make the Green Transition a Reality?. Cameron Welsh. Innovatank. (2024)
- NIL: Impact on collegiate athletes, higher education, and pay equity. Cameron Welsh. Innovatank. (2024)
- Canadian Sovereign Debt: How does it impact future generations of Canadians. Cameron Welsh. Innovatank. (2024)
- A Renewable Electricity Grid. Cameron Welsh. Innovatank. (2023)
- The Ethics of EVs. Cameron Welsh. Innovatank. (2022)
- Future of the Family Farm. Cameron Welsh. Innovatank. (2022)
- Enbridge Looking Towards the Future. Fernanda Lorenzetti Alves, HengXing Ma, Cameron Welsh, and Irene Herremans . Ivey Publishing. (2016)
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