Cameron Welsh
Affiliations
Associate Professor (Teaching) Emeritus
Haskayne School of Business, Business Technology Management [BTM]
Contact information
Background
Educational Background
M.B.A. Comm, Manag & Bus Admin, University of Calgary, 1994
B.A. Psychology, University of Calgary, 1990
B.Sc. Zoology, University of Calgary, 1986
Biography
Professor. Coach. Builder of “MAD Skills.”
As of January 1, 2025, Cameron Welsh is an Associate Professor (Teaching) Emeritus of Business Technology Management at the Haskayne School of Business, where he spent more than 25 years teaching, coaching, mentoring, and challenging students to think better, not just faster.
But Cam’s work has never been confined to the classroom.
Today, his focus is Discover Your MAD Skills, a learning path designed to help students, early-career professionals, educators, coaches, and organisations develop the thinking, communication, problem-solving, and decision-making skills that translate theory into real-world performance. Built from more than two decades of teaching and coaching experience, Discover Your MAD Skills brings together practical tools, frameworks, exercises, stories, and lessons learned from hundreds of business case competitions. The goal is simple: help people discover the capabilities that set them apart, develop those capabilities through deliberate practice, and deploy them when it matters.
Cam is also the founder and CEO of a family-based business whose roots extend into tourism, community-based marketing, and environmental management in southwest Alberta. That entrepreneurial experience, combined with his academic career, has shaped his practical approach to learning: skills matter most when you can apply them.
Cam is widely recognised for his teaching excellence and leadership. His honours include the Dean’s Award for Outstanding Service Leadership, three-time Faculty Advisor of the Year at JDC West, and back-to-back Best Coach awards at the Engineering Commerce Case Competition. He is also a certified Instructional Skills Workshop Facilitator and holds a Faculty Teaching Certificate, earned early in his full-time academic career.
Over more than two decades, Cam has coached 300+ case competition teams involving nearly 1,000 students across undergraduate, graduate, interdisciplinary, national, and international competitions. His teams have earned 180+ podium finishes and other major competition honours. Internationally, he has coached at more than 50 competitions, helping teams compete at the highest levels of case-based business education.
The trophies, however, have never been the real objective. For Cam, case competitions are a laboratory for developing skills that extend far beyond the competition room: critical thinking, strategic thinking, analytical reasoning, creative problem-solving, communication, teamwork, judgment, adaptability, and the confidence to make decisions under pressure.
Cam’s academic career included research and publications in areas such as environmental and social performance reporting, knowledge management, and organisational change. He has published in The Journal of Sustainable Tourism and The Journal of Organisational Change Management, and received the Best Paper in Entrepreneurial Theory Award from the Canadian Council for Small Business and Entrepreneurship. He is no longer pursuing an active research agenda. Instead, he is drawing on that academic foundation and more than 25 years of teaching and coaching experience to build and share the Discover Your MAD Skills learning path.
Alongside Discover Your MAD Skills, Cam continues to contribute to the case competition and innovation communities as a coach, judge, mentor, facilitator, and advisor. He works with schools, students, competition organisers, and organisations looking to develop stronger problem-solving and communication capabilities.
Beyond business and education, Cam serves as Vice President and Director of the Crowsnest Forest Stewardship Society, has contributed to multiple Castle Special Places Working Groups, and has held senior leadership roles with Scouts Canada. He currently serves on the advisory board of Innovatank and is a Founding Member of the World Case Committee Accreditation Program for Case Solving Education.
When he’s not coaching minds or building learning programs, you’ll likely find Cam fly fishing, hiking, road or mountain biking, working with wood, or behind a camera, still curious, still learning, and still looking for the next great perspective.
The classroom may have changed. The mission hasn’t: help people think better, communicate better, and discover the skills that set them apart.
Research
Areas of Research
Courses
| Course number | Course title | Semester |
|---|---|---|
| MGST 359.1 | Selected Topics in Management (Business Case Studies) | Fall 2025 |
Projects
Building a strong training system and network of case competitions for Haskayne students to participate internationally and increase the reputation and brand of the Hakayne School of Business and the University of Calgary.
Awards
- Writer's Award, The World Case Committee. 2024
- M.H. (Mark Huber) Award, The World Case Committee. 2023
- JDC West Faculty Advisor of the Year, JDC West. 2021
- Faculty Member Superior Service Award, Haskayne Student Association and Commerce Undergraduate Society. 2018
- JDC West Faculty Advisor of the Year, JDC West. 2018
- Best Coach, Engineering Commerce Case Competition. 2017
- Best Coach, Engineering Commerce Case Competition. 2016
- Dean's Award for Outstanding Service Leadership, Haskayne School of Business. 2014
- Faculty Member Superior Service Award, Commerce Undergraduate Society. 2013
- JDC West Faculty Advisor of the Year, JDC West. 2012
- Faculty Member Superior Service Award, Commerce Undergraduate Society. 2011
- Best Paper in Entrepreneurial Theory, Canadian Council for Small Business and Entrepreneurship . 1997
Publications
- Developing and Implementing the Company's Eco-tourism Mission Statement: Treadsoftly Revisited. Cameron Welsh and Irene Herremans. Journal of Sustainable Tourism. (2001)
- Developing and Implementing the Company's Ecotourism Mission Statement. Camreron Welsh and Irene M. Herremans. Journal of Sustainable Tourism. (1999)
- How an Environmental Report Can Help a Company "Learn" About its Own Environmental Performance. Irene Herremans, Cameron Welsh, Robert D. Bott, and Dan Kane. Eco-management and Auditing. (1998)
- Treadsoftly: Adopting Environmental Management in the Start-up Phase.. Cameron Welsh and Irene M. Herremans. The Journal of Organizational Change Management. (1998)
- Business Driven Information Systems, 4th Canadian Edition. Paige Baltzan and Cameron Welsh . McGraw-Hill Ryerson. (2015)
- Business Driven Information Systems, 3rd Canadian Edition. Paige Baltzan, Brian Detlor, and Cameron Welsh . McGraw-Hill Ryerson. (2012)
- Treadsoftly – An Environmental Education Company Inc. – The Environment and the Business of Backcountry Tours, Part 1 Understanding Stakeholder Issues . Cameron Welsh. Cases in Sustainable Tourism an Experiential Approach to Decision Making. (2006)
- Treadsoftly – An Environmental Education Company Inc. – The Environment and the Business of Backcountry Tours, Part 2 Creating Environmental Controls . Cameron Welsh and Robin E Reid. . Cases in Sustainable Tourism an Experiential Approach to Decision Making. (2006)
- You’re One of The Best in the World at What You Do, and Now You Plan to Retire. Cameron Welsh. RMLE. 36. (2023)
- The Role of Business Ethics Case Competitions: Questions and Answers. Areti T. Vogel, James R. Beasley, John Tichenor, Michelle Darnell, Paul Melendez, Cameron Welsh, Gretchen A. Winter. Society for Business Ethics. (2020)
- The Ideal Team: Connecting Implicit Notions with Explicit Experiences. Kathy Lund Dean; Cameron Welsh; Kathi Lovelace; Sarah Wright. RMLE. 56. (2019)
- Building High-Performance Student Teams.. Cameron Welsh. RMLE. 56. (2018)
- Management Education Journals or Management Entertainment Journals?. Cameron Welsh; Brent R Snider. RMLE. 29. (2017)
- Student Perceptions of an Introductory Blended Learning Business Course. Sherry Weaver and Cameron Welsh. COHERE. (2016)
- Questions, Issues, and Concerns Surrounding Blended Learning. Cameron Welsh. RMLE Unconference. (2016)
- Students in Transition: Preliminary Results of Our Study of Blended Learning and Student Engagement. Sherry Weaver and Cameron Welsh. Symposium on Scholarship of Teaching and Learning. (2015)
- Using a Flipped Classroom to Facilitate Guided Problem Based Learning . Sherry Weaver and Cameron Welsh. University of Calgary Conference on Postsecondary Learning and Teaching. (2015)
- Students in Transition: Collaborative Research Between Universities, Poster Presentation. Sherry Weaver, Cameron Welsh, and Wallace Lockhart. Symposium on the Scholarship of Teaching and Learning. (2014)
- Petrobras: Planning for the Future. Fernanda Lorenzetti Alves, HengXing Ma, Cameron Welsh, and Irene Herremans. ASAC. (2013)
- The WNBA's Future Building a Sustainable Business Amidst a Revolution in Women's Sports. Cameron Welsh. Innovatank. (2025)
- The Fashion Reset: Investing for Impact in a $2.4 Trillion Industry. Anouk Coxon, Samie Li Shang Ly, Cameron Welsh. Innovatank. (2025)
- Dechipering Cases Newsletter. Cameron Welsh. LinkedIn. (2024)
- Discover Your Mad Skills Toolkit. Cameron Welsh. YouTube and Innovatank. (2024)
- Can we make the Green Transition a Reality?. Cameron Welsh. Innovatank. (2024)
- NIL: Impact on collegiate athletes, higher education, and pay equity. Cameron Welsh. Innovatank. (2024)
- Canadian Sovereign Debt: How does it impact future generations of Canadians. Cameron Welsh. Innovatank. (2024)
- A Renewable Electricity Grid. Cameron Welsh. Innovatank. (2023)
- The Ethics of EVs. Cameron Welsh. Innovatank. (2022)
- Future of the Family Farm. Cameron Welsh. Innovatank. (2022)
- Enbridge Looking Towards the Future. Fernanda Lorenzetti Alves, HengXing Ma, Cameron Welsh, and Irene Herremans . Ivey Publishing. (2016)
Are you the profile owner?
Login to edit.