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Brady Simpson

Positions

Graduate Student - PhD

Haskayne School of Business, Marketing [MKTG]

Contact information

Background

Credentials

MSc, University of Lethbridge, 2022

Biography

Brady is interested in the world of influencer marketing, especially when it comes to influencers endorsing "risky" or "morally ambiguous" products and services. The intersection between language and persuasion, especially in the context of celebrity or influencer endorsed products, is also a key interest. He also has a keen interest in gambling behaviours, especially in the realm of sports betting and in online environments (loot boxes in video games). Brady is supervised by Dr. Scott Radford.